Social Distancing Challenge : Corona Diary March 29' 2020
- Devaki R Menon
- May 2, 2021
- 2 min read
Social distancing continued and messages are being passed far and wide to make people understand the significance of social distancing even by big brands. Working from home art directors and designers are doing their best to communicate to public using graphics, how social distancing can be made possible and to remind everyone to follow it.

Audi detatches its 4 rings to show social distancing, Mc Donalds separates the two arches that resembles the letter M and many brands are undertaking purpose-driven branding exercises to reach out to public being socially responsible.
Something i felt really interesting today was a post shared by my brother "Audi four ring challenge" this was a good engagement exercise on a sunday during lock down. I didn't have work and was trying to check for new movie releases in Amazon Prime, but stumbled over a whatsapp status on this Audi Challenge. Simple but felt interesting, we have to make crafts using various materials that resembles the four rings of Audi. It can be 4 bangles, onions cut in to round pieces or anytning like that, any material available at home. The exercise was to make attached ones as well as by distancing them, take photos and post it on instagram.
On a Lock down sunday, this game engaged me for about an hour, not only that i posted about 5 of them but spent time to check what others have done. Found many of them had done it extremely well inluding my son. His way of doing it is always with trash. He made 4 rings with twisted newspaper pieces It is as simple as keeping 4 donuts as shown "🍩🍩🍩🍩" but quite lovely and lively too.
A brand initiative to engage people at the sane time made all these people to recollect the brand and in a way created experiences and memories. After one year facebook will show us "your post 1 year ago" to remind us of what we did on one of the corona days.
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