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Pivoting in Isolation : Corona Diary April 9' 2020

  • Writer: Devaki R Menon
    Devaki R Menon
  • May 2, 2021
  • 1 min read

COVID-19 is forcing companies to adapt quickly to change and redesign their products or services or even create new ones to respond to the demands of millions of people self-isolating around the world.

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This is going to be the next phase. Now organizations are planning how each of them will be coming out after lock down. With plans of shifting to new normal.


Pivoting is all about adapting to new ways of doing things. Are you going to continue with the same product, process and people. Then you are not going to get adapted to new normal.

Many businesses around the world like Aibnb (Air Bread & Breakfast), Netflix party etc. are all planning for change.


Business model might change, new products will arrive in market, new markets will emerge for products, new pricing policies and new competitive, defensive strategies will arise. New distribution system will appear. Everything will be backed by technology.


Pivoting is the term of the hour



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I created this blog as a space to share simple yet powerful ideas that can make a meaningful difference in our everyday lives.

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