Lesson 26: Flank Attack

Flank attack is another marketing strategy adopted by a challenger firm which intends to attack the weak points or blind spots of the competitor. All these leader–challenger strategies were adopted in management from historical facts and epics.

During the war, Ravana tried to defend Rama in various ways. Before he entered the battlefield, he sent Yagnasathru, Mahaparashva, Mahodara, Vajradamshtra, Suka, Sarana, and others to fight with Rama’s army. All of them possessed various competing powers. Then he sent Dhumraksha, Akampana—the most skillful of chariot warriors—followed by Kumbhakarna to destroy Rama’s army. Many of them were injured or killed, including Kumbhakarna, in the war. Then he sent his sons one by one, as well as Thrishira, but all failed.

When direct attacks fail, a challenger strikes at hidden weaknesses — but true strength lies in resilience and clarity.

As a flank strategy, Ravana sent Indrajith to use his magical powers to play a trick on the battlefield. He created an illusionary image of Sita on his chariot, pulled her hair, unleashed his sword intending to kill her, and made her cry “Rama, Rama.” Hanuman informed Rama that Sita was going to be killed by Indrajith. Upon hearing this, Sri Rama fainted.

Ravana identified the weakness of Rama, and this is how he tried to attack when other defensive mechanisms failed.But Sri Rama regained his consciousness, as he possessed higher Emotional and Spiritual Quotient, and began to fight against Ravana with full strength again.

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